Girls can do anything, right? Well, as the boss ladies at the Word Couture Co., we’ve proven that we can certainly write about anything. We may not have a preference for roaring engines and farting exhausts nor testosterone-fuelled ‘skop, skiet and donder’ movie scenes or childhood ‘secret agent’ fantasies of leopard crawling through enemy compounds, but when the ZSS security company asked us to plan their website architecture and write the content too, we stepped right into the figurative boots of their combat personnel, and simultaneously made every effort to understand their clients’ exact security concerns and specific needs to deliver another world-class project. Continue reading “Understanding the protectors and protected to create the ZSS security website content”
Call it coincidence, but earlier this year, when anti-Muslim hatred seemed to be at an all-time high, the opportunity to make a dent in the ignorant minority’s perspectives knocked on our virtual studio door. Literally. The three-knock email notification sounded and this opened up a meeting request about an important social project which needed the Word Couture Co.’s expertise.
Getting us to accept this job offer took very little convincing. It’s a cause that’s close to our hearts; it showcases all the good work Muslims contribute to South Africa’s rainbow nation, it educates the public on what it means to be a true Muslim and at the same time, it changes the negative perceptions about Islam which are reinforced by western media. Continue reading “Going beyond the six-month milestone with the ‘Proudly Muslims of SA’ team”