One of the best ways to prove our worth as copywriters – and show the value of quality written content – is to point out a few very obvious errors in a company’s existing customer-facing communications.
During a recent trip to Egypt, we stayed at a quaint establishment in a sleepy desert town called Abu Simbel in the middle of nowhere. Despite its 4-star rating, this establishment was a step up from the other supposedly 5-star hotels and the Nile cruiser which we had to endure further north. While the premises and rooms could use a superficial facelift, staff at the Seti First Hotel in Abu Simbel were customer-centric, eager to please, and open to constructive feedback. And these positive qualities alone are an impressive WIN in our books. Continue reading “Our food and beverage menu mission in Abu Simbel, Egypt”