Understanding the protectors and protected to create the ZSS security website content

Girls can do anything, right? Well, as the boss ladies at the Word Couture Co., we’ve proven that we can certainly write about anything. We may not have a preference for roaring engines and farting exhausts nor testosterone-fuelled ‘skop, skiet and donder’ movie scenes or childhood ‘secret agent’ fantasies of leopard crawling through enemy compounds, but when the ZSS security company asked us to plan their website architecture and write the content too, we stepped right into the figurative boots of their combat personnel, and simultaneously made every effort to understand  their clients’ exact security concerns and specific needs to deliver another world-class project. Continue reading “Understanding the protectors and protected to create the ZSS security website content”

Wedding Stories – a new addition to our creative-writing services

A chick-flick inspired us to add ‘Wedding stories’ to our list of writing services. After several years of hitched living, if the honeymoon phase ever wanes or comes to an abrupt end, this precious little write-up will remind couples why they fell for each other and hopefully keep the emotions and memories of their special day flooding back.  A personalised wedding story will make for a great edition to any wedding album or simply print it on top-quality paper as a coffee table keepsake.

We offer three writing styles:

  • Formal newspaper report
  • Descriptive magazine feature
  • Romantic novel / fairy tale excerpt

Continue reading “Wedding Stories – a new addition to our creative-writing services”

Now Muslim women can turn to Pink Crescent for advice and hope

Quite often, we receive requests from individuals who are looking for a reliable ‘partner’ to help them lift an innovative business idea off the ground. We never say ‘No’. Firstly, because we consider ourselves to be enablers of ideas and success, and secondly, because having the opportunity to help build what could become one of tomorrow’s most recognisable brands is pretty rewarding. And since new concepts force us to research, learn, grow and adapt our writing to a different audience each time, we accept the challenge to interpret an enterprising mind’s vision and then translate that into a concise company profile, exciting website or stimulating press release.

As Women’s Month drew to a close, we had secured another satisfying ‘challenge’. Amirah Mia, a young lawyer, hired the Word Couture Co. to conjure up a company name, develop the logo, pen a company profile and set up social media accounts for her life’s calling; an Islamic rights advisory service particularly aimed at women and children. Fast-forward a few weeks later, and Pink Crescent was born… Continue reading “Now Muslim women can turn to Pink Crescent for advice and hope”

Going beyond the six-month milestone with the ‘Proudly Muslims of SA’ team

Call it coincidence, but earlier this year, when anti-Muslim hatred seemed to be at an all-time high, the opportunity to make a dent in the ignorant minority’s perspectives knocked on our virtual studio door. Literally. The three-knock email notification sounded and this opened up a meeting request about an important social project which needed the Word Couture Co.’s expertise.

Getting us to accept this job offer took very little convincing. It’s a cause that’s close to our hearts; it showcases all the good work Muslims contribute to South Africa’s rainbow nation, it educates the public on what it means to be a true Muslim and at the same time, it changes the negative perceptions about Islam which are reinforced by western media. Continue reading “Going beyond the six-month milestone with the ‘Proudly Muslims of SA’ team”

Video script for ‘The Elements’ apartments

2 min 40 sec

Invest in luxury lock-up-and-go, secure apartment living at The Elements.

This exclusive address – nestled in Craighall, a quiet Johannesburg suburb neighbouring the upmarket Hyde Park area –  is centrally located so it only takes a quick 7-minute drive to affluent suburbs:

  • Sandton
  • Melrose Arch
  • Parkhurst
  • and Rosebank

This new development is within a short distance to internationally-recognised schools and private hospitals, plus it enjoys easy access to popular shopping and entertainment hubs: Continue reading “Video script for ‘The Elements’ apartments”