The way in which businesses communicate to customers matters. Visitors to their digital channels need to easily grasp what the services offered are and understand how they work, and to achieve this, the business relies on the written word as a means to relay information across platforms and journeys. Continue reading “Compilation of the Vodacom content styleguide”
With the convenience of a top-quality camera neatly integrated into today’s best smartphones on the market, who needs to lug around an extra piece of expensive hardware, spend hours transferring and post-processing files, when their final destination is the contrasting fast-paced online sphere of social media? It just doesn’t make sense to battle time and equipment barriers when the ability to capture the essence of your business, brand and products – near professionally – is at your fingertips. Continue reading “Quick and easy smartphone food photography for The Rolling Pin”
We’re several months into 2018, and if your goal to start that new business you’ve always been dreaming about has come to fruition, then congrats but it’s time to invest in marketing your product or service and really – we mean REALLY – get your brand out there. And to help you make that splash in the public eye with loads sizzle and a touch of class Continue reading “Need to boost your brand? Trust us to manage your PR, media placements and launch event.”
After our TV debut on Zaheerah Bham-Ismail’s iTrend show a few weeks ago, several awesome opportunities have presented themselves, and this week, one of these projects has successfully kicked off. We’ve written our first blog post for London Grooming Company SA, an online business which retails imported grooming products for men.
A blog-type section on any website is always a nice-to-have. It drives users to your website, helps with search engine rankings, promotes specific products while subtly persuading readers to click that ‘Buy’ button, and gives you interesting and relevant content to share with your followers on social media. Continue reading “Our blog-writing deal with The London Grooming Company SA”
Let’s see… You’ve got a good-looking store and sought-after brands fill your shelves, but you’re having trouble drawing in foot traffic. Or maybe business is booming but customer complaints are equally high. Well, when you’re in the middle of it all – day in and day out – it’s easy to become ‘blind’ to key details and it’s difficult to see your brand, retail space, processes and staff through fresh, untainted eyes.
So the real question is: Are you brave enough to welcome honest, open and unfiltered criticism about your business?
This is where our Word Couture Co. comes in. Let us do a thorough Customer Experience evaluation Continue reading “Business owner? Improve your customers’ experience to enjoy success and boost your brand”
One of the best ways to prove our worth as copywriters – and show the value of quality written content – is to point out a few very obvious errors in a company’s existing customer-facing communications.
During a recent trip to Egypt, we stayed at a quaint establishment in a sleepy desert town called Abu Simbel in the middle of nowhere. Despite its 4-star rating, this establishment was a step up from the other supposedly 5-star hotels and the Nile cruiser which we had to endure further north. While the premises and rooms could use a superficial facelift, staff at the Seti First Hotel in Abu Simbel were customer-centric, eager to please, and open to constructive feedback. And these positive qualities alone are an impressive WIN in our books. Continue reading “Our food and beverage menu mission in Abu Simbel, Egypt”
Girls can do anything, right? Well, as the boss ladies at the Word Couture Co., we’ve proven that we can certainly write about anything. We may not have a preference for roaring engines and farting exhausts nor testosterone-fuelled ‘skop, skiet and donder’ movie scenes or childhood ‘secret agent’ fantasies of leopard crawling through enemy compounds, but when the ZSS security company asked us to plan their website architecture and write the content too, we stepped right into the figurative boots of their combat personnel, and simultaneously made every effort to understand their clients’ exact security concerns and specific needs to deliver another world-class project. Continue reading “Understanding the protectors and protected to create the ZSS security website content”
A chick-flick inspired us to add ‘Wedding stories’ to our list of writing services. After several years of hitched living, if the honeymoon phase ever wanes or comes to an abrupt end, this precious little write-up will remind couples why they fell for each other and hopefully keep the emotions and memories of their special day flooding back. A personalised wedding story will make for a great edition to any wedding album or simply print it on top-quality paper as a coffee table keepsake.
We offer three writing styles:
- Formal newspaper report
- Descriptive magazine feature
- Romantic novel / fairy tale excerpt