The ‘So Chic’ Social Experience at Arnold Chatz Cars

An unforgettable end to Women’s Month and a blissful start to Spring, The ‘So Chic’ Social Experience played out on 31 August 2019 with the appealing backdrop of super-cute Fiat 500s and emotive Alfa Romeo models.

Arnold Chatz Cars in Weltevredenpark made space amidst the shiny new vehicles on their showroom floor for an exceptional host of vendors, each a representative of the stylish order of the day. Our collaboration with the dealership successfully came together after just two months of planning, and they’ve proven to be one of the most pleasant, accommodating and helpful companies we’ve ever worked with. Continue reading “The ‘So Chic’ Social Experience at Arnold Chatz Cars”

7 Reasons why your thesis must be professionally edited (by us!)

Being a master’s student is no easy feat. More often than not, you’re leading a double life; responsible adult signed to a 9-5 employment contract, and being a studious night owl on the brink of exhaustion. The last thing you need is an unreliable editor whose unprofessionalism jeopardises your entire degree. To enjoy the fruits of your labour and earn the highest mark possible on your thesis, make sure that you get help from skilled editors like us, the Word Couture Co. dream team, who are experts in the field. Continue reading “7 Reasons why your thesis must be professionally edited (by us!)”

Quick and easy smartphone food photography for The Rolling Pin

Red, white and green snowballs

With the convenience of a top-quality camera neatly integrated into today’s best smartphones on the market, who needs to lug around an extra piece of expensive hardware, spend hours transferring and post-processing files, when their final destination is the contrasting fast-paced online sphere of social media? It just doesn’t make sense to battle time and equipment barriers when the ability to capture the essence of your business, brand and products – near professionally – is at your fingertips. Continue reading “Quick and easy smartphone food photography for The Rolling Pin”

Need to boost your brand? Trust us to manage your PR, media placements and launch event.

Word Couture event

We’re several months into 2018, and if your goal to start that new business you’ve always been dreaming about has come to fruition, then congrats but it’s time to invest in marketing your product or service and really – we mean REALLY – get your brand out there. And to help you make that splash in the public eye with loads sizzle and a touch of class Continue reading “Need to boost your brand? Trust us to manage your PR, media placements and launch event.”

Our blog-writing deal with The London Grooming Company SA

London Grooming SA product box

After our TV debut on Zaheerah Bham-Ismail’s iTrend show a few weeks ago, several awesome opportunities have presented themselves, and this week, one of these projects has successfully kicked off. We’ve written our first blog post for London Grooming Company SA, an online business which retails imported grooming products for men.

A blog-type section on any website is always a nice-to-have. It drives users to your website, helps with search engine rankings, promotes specific products while subtly persuading readers to click that ‘Buy’ button, and gives you interesting and relevant content to share with your followers on social media. Continue reading “Our blog-writing deal with The London Grooming Company SA”

Business owner? Improve your customers’ experience to enjoy success and boost your brand

Let’s see… You’ve got a good-looking store and sought-after brands fill your shelves, but you’re having trouble drawing in foot traffic. Or maybe business is booming but customer complaints are equally high. Well, when you’re in the middle of it all – day in and day out – it’s easy to become ‘blind’ to key details and it’s difficult to see your brand, retail space, processes and staff through fresh, untainted eyes.

So the real question is: Are you brave enough to welcome honest, open and unfiltered criticism about your business?

This is where our Word Couture Co. comes in. Let us do a thorough Customer Experience evaluation Continue reading “Business owner? Improve your customers’ experience to enjoy success and boost your brand”

Our food and beverage menu mission in Abu Simbel, Egypt

One of the best ways to prove our worth as copywriters – and show the value of quality written content – is to point out a few very obvious errors in a company’s existing customer-facing communications.

During a recent trip to Egypt, we stayed at a quaint establishment in a sleepy desert town called Abu Simbel in the middle of nowhere. Despite its 4-star rating, this establishment was a step up from the other supposedly 5-star hotels and the Nile cruiser which we had to endure further north. While the premises and rooms could use a superficial facelift, staff at the Seti First Hotel in Abu Simbel were customer-centric, eager to please, and open to constructive feedback. And these positive qualities alone are an impressive WIN in our books. Continue reading “Our food and beverage menu mission in Abu Simbel, Egypt”