It takes courage to pursue a passion. Sometimes it’s done on a whim, and other times, it’s based on a well-formulated plan. And on occasion, achieving your dreams materialises from pure necessity. Stationery designer Dayna Langlois used her beautiful and intricate handwriting skills to establish a business that not only gave her family financial security but also developed into a niche brand that empowers women all over the world.
The introverted Toronto-based FEMtrepreneur creates feminine and charming pastel pieces of stationery that are all headlined by her signature words of wisdom. She personalises each journal, keychain, coffee cup, planner, pen and pouch with inspiring, handwritten quotes.
Dayna’s aim is to motivate her female-centric market with these endearing office supplies and writing accessories. Her uplifting quotes prompt women to follow their own dreams or helps them just to get through each day. It’s been four years since Dayna Lee Collection made its welcomed debut and its humble creator hasn’t looked back. Read on as Dayna chronicles her meander into entrepreneurship.
Continue reading “FEMtrepreneur: Dayna Langlois – Exclusive Stationery Designer”
Unlike the eggs, chocolate and meringue it’s built from, the confectionery industry is difficult to crack. With so many great amateur and professional bakers sharing their wares, it takes something quite exceptional to stand three tiers above the crowd. Durban-based home-baker Zahirah Motala did just that by turning her distinctive and innovative hand-painted design style into a unique selling point. The mum-of-two and founder of Cakes & Canvas creates exquisite cakes that are meticulously and delicately painted to resemble works of art that could easily be found on the walls of a gallery. Zahirah waves her pastry brush and artistic palette across the local cake industry with imaginative flair, turning a childhood hobby into a thriving business. She shares a decade’s worth of professional expertise and advises fellow bakers on how to start their own burgeoning business.
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In what was traditionally a male-dominated field, architect and interior designer, Tanya Letaba de Waal has skilfully forged her own unique path. She’s assiduously built her business, Salt + Light Design, from the ground up and with each innovative brick, she’s laid a solid and well-structured foundation upon which her company has flourished. Based in Sandton, Johannesburg, Salt + Light Design is distinguished through personalised and emphatic design – both locally and overseas. Tanya intuitively and authentically connects a client’s emotions and personality to their dream space, and with more than ten years of experience at the helm of her company, this talented fashioner of interiors and design enlightens us on being a FEMtrepreneur in the interior architecture and design industry. Continue reading “FEMtrepreneur: Tanya de Waal – Architect and Interior Design Expert”
Reflexologist and fitness-wear designer Megan Hendry proves that the gentle nudge of unexpected life experiences happen for a reason, and the possibilities presented by an array of beckoning career paths are far too interesting to be tied down to one job until ‘death do you part’. When her initial career in fashion didn’t pan out as planned, Megs (as she is more fondly known as) took a leap of faith and changed professions but her passion for fashion never wavered, and now eight years later, she has married her two great loves. Continue reading “FEMtrepreneur: Megan Hendry – Reflexologist and Fitness-wear Designer”
To bring the beauty of traditional shweshwe fabric to the forefront of modern jewellery design, Thandie Daniella Dowery left her day job in pursuit of her creative dreams. With the launch of Nomi Handmade in 2015, this vivacious and passionate FEMtrepreneur singlehandedly runs her business processes from design and manufacture to marketing and sales. If that isn’t enough to keep her busy, Thandie also finds time to generously share her skills by hosting jewellery-making workshops for anyone looking to do something unique, fun and challenging. She shares her exciting entrepreneurial journey with us from her studio in Cape Town. Continue reading “FEMtrepreneur: Thandie Daniella Dowery – Founder and Creator of Nomi Handmade Jewellery”
The thought of landing a design job in the exclusive fashion industry sounds like a dream, and giving it up to start an online illustration business is a risk that not everyone would be willing to take. However, for innovative designer Joanna Baker, this intrepid move is one of the best decisions she’s ever made. Combining her exquisite creativity with savvy entrepreneurship skills, Joanna fearlessly quit her day job to become a full-time fashion illustrator in 2015. This talented New-York-based artist has sketched her way to success with colourful etchings of hard work, enthusiasm and determination. Continue reading “FEMtrepreneur: Joanna Baker – Accomplished Fashion Illustrator and Innovative Designer”
Leaving a regular, stable job to start your own company can be daunting and unpredictable, but 30-year-old Reabetswe Mafisa did just that by finding the courage and tenacity to say goodbye to her 9 to 5 job and establish a mobile spa service. She travels to clients around Pretoria and Johannesburg, offering relaxing at-home treatments which are on par with any other professional wellness service. Continue reading “FEMtrepreneur: Reabetswe Mafisa – Founder of Ease Mobile Spa”
Placing her refreshing stamp on nostalgic design, actress and motivational speaker, Leandie du Bosch’s love of vintage wear inspired her to start her own fashion line. A year later and Skoonma clothing has grown from a ten-item collection to a flourishing brand, taking Leandie’s business from the heart of Potchefstroom to the hub of the online retail world. ‘Skoonma’, when translated from Afrikaans, means ‘mother-in-law’ – a name that perfectly fits Leandie’s label as the anchoring stitches of her company were tacked together by her very own skoonma. Continue reading “FEMtrepreneur: Leandie du Randt Bosch – Creator of Skoonma Clothing”