FEMtrepreneur: Zetske van Pletzen – Actress, Designer & Media Personality

Gracing the screen with her luminous presence and enhancing closets with her classic-chic clothing range, Zetske van Pletzen is a dynamic FEMtrepreneur, motivational speaker and actress with bales of talent. South Africans will recognise her exquisite features from local Afrikaans TV shows like Getroud met Rugby and Binnelanders (KykNET), the historical political drama Bloedbroers, and of course, everyone’s favourite soapie, 7de Laan. Zetske isn’t a stranger to the national theatre scene either, having appeared in many acclaimed musicals at the State Theatre. Her love for ‘fashion with functionality’ prompted her to start her own clothing line, Halo by Zetske, which caters to the stylish modern woman with elegant cocktail dresses, modish maternity attire and quirky printed lounge wear.

Zetske enlightens us on what it’s really like behind the scenes….and seams.

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FEMtrepreneur: Conny Oberrauter – Founder of The Cosmetics Chef

Busting the myth that you need to pay thousands for luxury skincare brands to see positive results, is beauty and chemistry maven, Conny Oberrauter who teaches women how to make their own products. Her diploma in Cosmetic Science, along with years of lab experience, has allowed Conny to learn the industry secrets to glowing skin and healthy hair. Meticulously devising simple and foolproof formulations, Conny published her first cosmetics recipe book in 2017. The FEMtrepreneur then started an online store to help budding skincare enthusiasts purchase all the ingredient kits required to concoct creams, scrubs, masks and balms that are ideally suited to their unique skin needs.

The Cosmetics Chef shares her expert knowledge on starting a business and creating your own natural beauty products at a fraction of the cost.

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FEMtrepreneur: Ayesha Seedat – Spice Queen & Creator of Krea Lifestyle

Sprinkling a zesty soupçon of aromatic flavour over pallid dishes, Ayesha Seedat wants us to change how we season food in a whole new, exciting and organic way. Her exotic range of all-natural spices and condiments have quickly permeated through the kitchens and cabinets of South African home cooks, and the reviews have been astounding. This mistress of spices established Kr3A just over a year ago, and already has well-known stockists around the country queueing up to sell her mouth-watering range of artisanal relishes, tea blends, spices, sauces and ready-to-cook meals. The Johannesburg-based momtrepreneur shares her passion for wholesome food, authentic seasonings and growing her flavourful empire.

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FEMtrepreneur: Alyssa Brody – New York Real Estate Expert

As long-time admirers of New York’s palatial apartments, trendy lofts and luxurious townhouses – as seen on shows like Gossip Girl and Million Dollar Listings – we’ve wondered what it’s like to be on the other side of this fascinating world of property. And we found no one better to unfold the red carpet of realty than licensed broker Alyssa Brody. Named as one of Manhattan’s top agents last year, this industrious mum-of-two runs The Alyssa Brody Group at Compass in NYC. Graduating from New York Law School with honours, she specialised in Real Estate Transaction and Taxation. At just 32, Alyssa’s intuitive negotiation skills, principled and trustworthy character and strategising techniques have positioned her as a leading figure in the property game. Finding time to catch her breath in between listings and consultations in the city that never sleeps, Alyssa shares her secrets to success in a fiercely competitive industry.

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FEMtrepreneur: Asmaa Sabiq – Creative Mind behind Alionka Chocolaterie

Mingling a woman’s two favourite things – chocolate and beautiful bouquets – master confectioner Asmaa Sabiq moulds prosaic slabs of chocolate into fanciful three-dimensional works of edible art. Whipping up whimsical edible bouquets from her workshop in Casablanca, Morocco, Asmaa – who was trained by a Russian chocolatier – redefines gifting and food design with her captivating creations. This enterprising #girlboss also has a marketing degree to her name and a business management qualification from ISCAE Casablanca and ICHEC in Brussels, respectively. Her savvy business sense combined with adept artistry helped establish Alionka Chocolaterie in 2018. Asmaa shares a few sumptuous secrets behind chocolate-making and being a FEMrepreneur.

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FEMtrepreneurs: Karishma Bhatia & Poonam Chauhan – Founders and Designers of NESS Shoes

They say that good shoes take you good places. So, when two ambitious friends with a passion for shoes and an eye for design decided to build a business around formative footwear, they knew that it would lead them to great places. Mumbai natives, Karishma Bhatia and Poonam Chauhan noticed a void in the footwear market, where women weren’t able to source the type of niche shoes they desired. This inspired them to create NESS, a new-age designer footwear brand that allows the customer to conceive their own, personalised shoe design.

These young and dynamic FEMtrepreneurs learnt the ins and outs of footwear construction and established their company, Walking Wardrobe, in January 2017. They’ve been steadily climbing the slope of success since then, (in fabulous shoes, naturally), and spared some time to tell us more about their pioneering business model.

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FEMtrepreneur: Connie Chan – Flatlay and Photography Expert behind ‘What She Pictures’

In the ever-advancing digital age, the need for instant, creative and captivating marketing photos have become a necessity. When it comes to turning an ordinary and mundane campaign into an exceptional and visually unforgettable one, there’s no other name that comes to mind than Connie Chan. The Australian-based content creator is the visionary photographer behind ‘What She Pictures’, and is a specialist in the field of product flatlays. Her distinctive, chic styling techniques and graceful photography skills allow products to shine and generate better sales and engagement for her clients. Graduating with top honours in Applied Photography from Sheridan College (Canada) and having 15 years of experience under her lens, Connie chats to us about the art of creating the perfect flatlay. Continue reading “FEMtrepreneur: Connie Chan – Flatlay and Photography Expert behind ‘What She Pictures’”

FEMtrepreneur: Leigh Achenbach – Professional Organiser and Spacing Strategist

At some point or another, we’ve all found ourselves overwhelmed by the chaos of an unorganised closet or cluttered office space. US-based Leigh Achenbach discovered that she could use her inherent talent for organising and her panache for perfectionism as a means to help those too busy or intimidated to put their own spaces in order. With a major in Entrepreneurship from Middle Tennessee State University, Leigh channelled her studies and intrinsic strengths into establishing Suddenly Simple Professional Organizing, a specialist organising company that serves to simplify, systemise and restructure homes and small businesses. This pioneering 31-year-old found a functional solution to a problem most people have, and built her business around it.

Read on as she shares expert tips on how to deal with disorganisation and what it takes to be a FEMtrepreneur in a niche service industry.

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