As long-time admirers of New York’s palatial apartments, trendy lofts and luxurious townhouses – as seen on shows like Gossip Girl and Million Dollar Listings – we’ve wondered what it’s like to be on the other side of this fascinating world of property. And we found no one better to unfold the red carpet of realty than licensed broker Alyssa Brody. Named as one of Manhattan’s top agents last year, this industrious mum-of-two runs The Alyssa Brody Group at Compass in NYC. Graduating from New York Law School with honours, she specialised in Real Estate Transaction and Taxation. At just 32, Alyssa’s intuitive negotiation skills, principled and trustworthy character and strategising techniques have positioned her as a leading figure in the property game. Finding time to catch her breath in between listings and consultations in the city that never sleeps, Alyssa shares her secrets to success in a fiercely competitive industry.
Mingling a woman’s two favourite things – chocolate and beautiful bouquets – master confectioner Asmaa Sabiq moulds prosaic slabs of chocolate into fanciful three-dimensional works of edible art. Whipping up whimsical edible bouquets from her workshop in Casablanca, Morocco, Asmaa – who was trained by a Russian chocolatier – redefines gifting and food design with her captivating creations. This enterprising #girlboss also has a marketing degree to her name and a business management qualification from ISCAE Casablanca and ICHEC in Brussels, respectively. Her savvy business sense combined with adept artistry helped establish Alionka Chocolaterie in 2018. Asmaa shares a few sumptuous secrets behind chocolate-making and being a FEMrepreneur.
They say that good shoes take you good places. So, when two ambitious friends with a passion for shoes and an eye for design decided to build a business around formative footwear, they knew that it would lead them to great places. Mumbai natives, Karishma Bhatia and Poonam Chauhan noticed a void in the footwear market, where women weren’t able to source the type of niche shoes they desired. This inspired them to create NESS, a new-age designer footwear brand that allows the customer to conceive their own, personalised shoe design.
These young and dynamic FEMtrepreneurs learnt the ins and outs of footwear construction and established their company, Walking Wardrobe, in January 2017. They’ve been steadily climbing the slope of success since then, (in fabulous shoes, naturally), and spared some time to tell us more about their pioneering business model.
In the ever-advancing digital age, the need for instant, creative and captivating marketing photos have become a necessity. When it comes to turning an ordinary and mundane campaign into an exceptional and visually unforgettable one, there’s no other name that comes to mind than Connie Chan. The Australian-based content creator is the visionary photographer behind ‘What She Pictures’, and is a specialist in the field of product flatlays. Her distinctive, chic styling techniques and graceful photography skills allow products to shine and generate better sales and engagement for her clients. Graduating with top honours in Applied Photography from Sheridan College (Canada) and having 15 years of experience under her lens, Connie chats to us about the art of creating the perfect flatlay. Continue reading “FEMtrepreneur: Connie Chan – Flatlay and Photography Expert behind ‘What She Pictures’”
At some point or another, we’ve all found ourselves overwhelmed by the chaos of an unorganised closet or cluttered office space. US-based Leigh Achenbach discovered that she could use her inherent talent for organising and her panache for perfectionism as a means to help those too busy or intimidated to put their own spaces in order. With a major in Entrepreneurship from Middle Tennessee State University, Leigh channelled her studies and intrinsic strengths into establishing Suddenly Simple Professional Organizing, a specialist organising company that serves to simplify, systemise and restructure homes and small businesses. This pioneering 31-year-old found a functional solution to a problem most people have, and built her business around it.
Read on as she shares expert tips on how to deal with disorganisation and what it takes to be a FEMtrepreneur in a niche service industry.
She may refer to herself as a ‘newbie’ on the local design scene, however Aysha Minty has patterns and threads embedded in her DNA; her love for the intricate art was finely stitched from a young age as she observed the beautiful creations made by her grandmother. Launching The Skirt Couturier in late 2014, this dynamic 24-year-old expresses her originality through ravishing custom-made skirts that make a bold and memorable impression wherever they appear. Johannesburg-based Aysha shares what it’s like being a young FEMtrepreneur in the fashion industry today.
When 23-year-old Amerae Vercueil left her political studies in university to attend the prestigious 1000 Hills Chef School in KwaZulu Natal, she knew she had made the right decision by following her passion. She advanced with a diploma in Culinary Arts and another in Business Administration (via IMM), and instead of finding herself behind the kitchen doors of a restaurant, Amerae harnessed all her creativity, talent and skills to become an epicurious FEMtrepreneur, and established herself as a valuable asset to Highbury Media in 2016. This trailblazing culinary artist currently spreads her gastronomic expertise across food editing, styling and photography, recipe development, restaurant consulting and being a private vegan chef. Oh, and we forgot to mention… she’s also opening up her own plant-powered café. Continue reading “FEMtrepreneur: Amerae Vercueil – Food Stylist, Private Chef and Recipe Developer”
Sometimes, a brilliant and innovative idea is created out of necessity. When Johannesburg native, Kara-Leigh Baker found herself out of a job with an urgent need to earn an income before her wedding, inspiration struck and her brand French Lemon was born. Whisking up incredibly scented bath and body products that are laced with luxury and organic ingredients, Kara-Leigh caters to those of us who are especially sensitive to the harsh chemicals found in regular retail brands. Working with her mum to produce artisanal cosmetics and personal-care products that smell and look good enough to eat, Kara-Leigh shares what’s it like to be a FEMtrepreneur. Continue reading “FEMtrepreneur: Kara-Leigh Baker – Founder of French Lemon Bath and Body Products”