They say that good shoes take you good places. So, when two ambitious friends with a passion for shoes and an eye for design decided to build a business around formative footwear, they knew that it would lead them to great places. Mumbai natives, Karishma Bhatia and Poonam Chauhan noticed a void in the footwear market, where women weren’t able to source the type of niche shoes they desired. This inspired them to create NESS, a new-age designer footwear brand that allows the customer to conceive their own, personalised shoe design.
These young and dynamic FEMtrepreneurs learnt the ins and outs of footwear construction and established their company, Walking Wardrobe, in January 2017. They’ve been steadily climbing the slope of success since then, (in fabulous shoes, naturally), and spared some time to tell us more about their pioneering business model.