Call it coincidence, but earlier this year, when anti-Muslim hatred seemed to be at an all-time high, the opportunity to make a dent in the ignorant minority’s perspectives knocked on our virtual studio door. Literally. The three-knock email notification sounded and this opened up a meeting request about an important social project which needed the Word Couture Co.’s expertise.
Getting us to accept this job offer took very little convincing. It’s a cause that’s close to our hearts; it showcases all the good work Muslims contribute to South Africa’s rainbow nation, it educates the public on what it means to be a true Muslim and at the same time, it changes the negative perceptions about Islam which are reinforced by western media. Continue reading “Going beyond the six-month milestone with the ‘Proudly Muslims of SA’ team”